Fix and Fogg Peanut Butter – Flavors, Nutrition and Where to Buy

Fix & Fogg is a New Zealand-based gourmet peanut butter company founded in 2013, distinguishing itself through minimal-ingredient formulations using high-oleic peanuts and New Zealand sea salt. The brand built its reputation at Wellington farmers markets before expanding to retail shelves and international markets including the United States.

The company maintains strict formulation standards, excluding palm oil, GMOs, xylitol, and added sugars across its product line. All varieties carry vegan-friendly certification and Orangutan Alliance certification verifying palm oil-free status.

The line includes four core varieties: Smooth, Super Crunchy, Protein Peanut Butter, and Everything Butter. The brand targets health-conscious consumers seeking nutrient-dense alternatives to conventional mass-market spreads.

What is Fix & Fogg Peanut Butter?

• Formulations use hi-oleic peanuts sourced from Argentina and New Zealand sea salt
• All products maintain palm oil-free, GMO-free, and xylitol-free status
• Company originated at Wellington farmers markets in 2013
• Expanded distribution to include United States markets via Thrive Market
• Holds Orangutan Alliance certification for palm oil-free verification

What Flavors Does Fix & Fogg Offer?

Smooth Peanut Butter

The Smooth variety contains two ingredients: hi-oleic peanuts and New Zealand sea salt. Product specifications indicate availability in 375g, 750g, and bulk pail formats. Fooducate analysis assigns this variety a nutritional grade of A- with 90 calories per serving.

Super Crunchy Peanut Butter

Super Crunchy utilizes Argentinian-sourced hi-oleic peanuts with steel-cut crunchy pieces milled separately from the base, combined with New Zealand sea salt. Company documentation identifies this as the crunchiest option in the lineup, delivering 8g protein per serving.

Protein Peanut Butter

Fix & Fogg Protein Peanut Butter incorporates three ingredients: peanuts, pea protein, and hemp protein. The formulation achieves over 30% plant protein content with 9g protein per serving while maintaining a crunchy texture. Formulation details confirm no added salt in this variant.

Everything Butter

Everything Butter combines peanuts with sunflower seeds, pepitas, flax seeds, almonds, hemp seeds, chia seeds, sesame seeds, sesame oil, and New Zealand sea salt. Nutritional analysis indicates 170 calories per 2-tablespoon serving, with 7g protein, 3g fiber, and 0g sugar.

Where to Buy Fix & Fogg Peanut Butter?

New Zealand Retailers

Domestic availability includes Countdown supermarkets and select specialty retailers throughout New Zealand. The company maintains direct-to-consumer sales through fixandfogg.com, offering 375g and 750g jars plus bulk pails starting at $7.99 NZD.

Australian Availability

Australian consumers can locate products through Woolworths supermarkets and specialty importers stocking New Zealand food products.

United States and International

US distribution occurs primarily through Thrive Market, with additional availability through select gourmet retailers. International expansion continues from the original New Zealand market base.

How Has Fix & Fogg Developed Over Time?

1. 2013: Founded in Wellington, New Zealand, launching operations at local farmers markets.
2. 2013-2015: Transitioned from market stalls to retail shelf distribution throughout New Zealand.
3. Mid-2010s: Achieved Orangutan Alliance certification verifying palm oil-free production standards.
4. Late 2010s: Introduced Protein Peanut Butter formulation incorporating pea and hemp proteins.
5. 2019-2020: Expanded into United States market through Thrive Market partnership.
6. 2020-Present: Launched Everything Butter and expanded bulk pail offerings for commercial buyers.

What Information Is Verified Versus Uncertain?

How Does Fix & Fogg Position Itself in the Market?

Fix & Fogg occupies the premium gourmet segment within the nut butter category, emphasizing ingredient minimalism against mass-market competitors utilizing added sugars, hydrogenated oils, and stabilizers. The brand leverages New Zealand’s agricultural reputation and high-oleic peanut sourcing to justify premium positioning.

Market differentiation centers on two-ingredient simplicity for core products versus the protein-enhanced and seed-blended innovations targeting specific dietary demographics. The company competes primarily on quality credentials rather than price, appealing to consumers prioritizing nutritional density and clean labels. For those interested in the brand’s origins and market positioning, you can learn more about the ${paint shop Ireland} here. paint shop Ireland

What Do Independent Reviews Indicate?

“Nation’s best local nut butter”

— Stuff.co.nz review

“13/10 must-have”

— Customer review regarding Super Crunchy variety

“Smells good, tastes good but seedy… whole seeds jabbing gums”

— Consumer feedback on Everything Butter texture

Should You Try Fix & Fogg Peanut Butter?

Fix & Fogg offers a viable option for consumers seeking minimal-ingredient peanut butter without palm oil or added sugars. The Peanut Butter Nutrition profile supports heart health and energy requirements, while flavor variety accommodates different texture preferences. The Protein Peanut Butter variety specifically addresses elevated protein needs for active consumers.

Frequently Asked Questions